Design Your Future at PVH

Manager CRM Member Acquisition & Activation CK

Be part of an iconic story.

PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

The Team

The mission of the Calvin Klein CRM & Membership team aims to build and nurture strong customer relationships by enhancing personalized member experiences. This team plays a crucial role within the Direct-to-Consumer (DTC) organization by focusing on customer data, engagement, and loyalty initiatives, ensuring that Calvin Klein's DTC channels effectively engage and retain customers to drive brand growth and success.

The Position

Join our dynamic CRM & Membership team as a pivotal member, reporting directly to the Director of CRM, Europe. As the CRM Manager, Acquisition & Activation, you'll spearhead our efforts in acquiring, engaging, converting, and retaining CRM members, with a primary focus on collaborating closely with key partners in EU markets to execute membership marketing strategies.

Your role will encompass a diverse range of responsibilities, including analyzing CRM member behavior to extract actionable insights, crafting marketing plans to attract new members while delivering exclusive value propositions, monitoring campaign performance, and disseminating key learnings throughout the region to enhance our membership offerings and activations continually.

You'll collaborate closely with various stakeholders, including core HQ marketing functions (such as marketing, communications, CRM, and paid media), business & commerce functions (including omnichannel, CK retail, and CK E-commerce), as well as regional marketing and retail teams.

This role offers an exciting opportunity to drive impactful CRM and membership initiatives within a dynamic and collaborative environment, shaping the future of customer engagement across the EU region.

Key Responsibilities:

• Research & analysis: Through both external & internal research (competitive benchmarking & consumer behavior analysis), build hypotheses and plans to influence the most critical KPIs through membership activation

• Influencing stakeholders and get buy-in: Build a comprehensive action plan backed by data and insights and present to key stakeholders, in order to gain buy-in and push through a plan towards execution

• Develop comprehensive marketing plans: Together with key stakeholders both in markets & Amsterdam HQ, develop key consumer moments that deliver ‘member-only’ value, design end-to-end consumer journey that will drive new member acquisition, member engagement, conversion and retention

• Briefing communications/activations: Based on the marketing plan, get all relevant stakeholders onboard (eg. internal creative agency, media partner, other stakeholder functions (PR, etc.)) and brief-in the deliverables which will help us achieve the goals of the marketing plan.

• Retail stakeholder management: Working closely with the omnichannel and local retail teams, ensure key initiatives are in place and running to drive consumer acquisition & consumer identification.

• Recap/learnings/measurement: With the help of internal teams (eg. CRM data & analytics), build hypotheses and set goals/KPIs for each project, execute it, measure the results and recap into learnings decks, which will be shared across the org for best practice sharing and continued learning/improvement.

• Strategic projects: To take on team-wide or department-wide strategic projects as necessary.

The Ideal Candidate:

• Has graduated at a degree level or equivalent

• Has approximately 6-10 years of experience working in a high paced, international setting, preferably with a global premium fashion or retail brand.

• Is strategic, analytical, creative and has a good eye for visual communication.

• Has outstanding communication skills, being able to pitch new ideas to functional partners to get them excited, onboard and to support the initiatives.

• Has a deep understanding of CRM and different consumer segments and consumers’ motivations, and is able to address them in a different manner and tone of voice.

• Has experience in measuring consumer engagement, understanding data points and key levers to improve the core KPIs.

• Has experience in marketing activations, including global/local content creation, exclusive/local events and product offers that drive member engagement and purchases.

• Has experience in membership/loyalty marketing (this would be a big plus).

• Is able to work in a highly productive, sometime hectic environment with a hands-on mentality

• Is fluent in English (both verbal and written).

Be valued.

In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.

• How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

• Be at the forefront: stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts!

Be part of it.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.